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 Where is the flow pool of mahogany brand in 5g era?
Where is the flow pool of mahogany brand in 5g era?

Where is the flow pool of mahogany brand in 5g era?

Date: 2020 / 4 / 30 20:15:05

In 5g era, traffic, whether online or offline, has become the core focus of brand strategy. Under the epidemic situation in 2020, mahogany furniture brands need to reconsider the significance of flow? What is the value of traffic to the brand? As we all know, before the advent of the Internet, the flow was offline stores. Only when the location is good, can there be a large flow of people. Therefore, a mahogany brand to ensure the flow of people, the best way is to find a good location in the home store, mahogany street, near the exit of the highway, etc. In 5g era, traffic, whether online or offline, has become the core focus of brand strategy. However, after the emergence of the Internet, especially after the rapid development of mobile Internet, online traffic has sprung up. During this period, the good location of the store under the optical cable, the mahogany brand may not get the flow source. As a result, many enterprises choose to establish traditional websites, use Baidu search and other forms to increase exposure and drainage. But since 2015, the traffic dividend of China Mobile Internet has gradually disappeared. The growth rate of Internet traffic is slowing down year by year; the monopoly of various traffic sources leads to high traffic cost, and the cost of gaining customers continues to rise; even there are traffic traps. How to turn the traffic into sales volume, the dividend of Internet traffic is getting farther and farther away. How can rosewood enterprises realize the marketing breakthrough and obtain more traffic at the same time, quickly convert the traffic into sales volume, so as to bring actual benefits. When it comes to breaking the situation, mahogany enterprises should first change their thinking from the previous flow thinking to the flow pool thinking. The so-called flow thinking is to obtain a large amount of traffic through free or low-cost means, and realize it through effective means. The flow pool thinking is to use lower cost to obtain traffic, through storage, operation, excavation and other means, to effectively transform the existing traffic, and to carry out more in-depth, more accurate development of unexplored traffic, and then obtain more traffic. For example, in the past, the websites built by Redwood enterprises were more traditional, focusing on the display of brand image, enterprise strength and corporate news reports, etc. they did not pay much attention to user experience and communication services, and most of them could only leave some brand impression on users. Such a traditional website is no longer suitable for the current marketing trend. The marketing website can become the flow pool of mahogany enterprises on the Internet, which makes the communication between manufacturers and buyers more convenient. Therefore, enterprises should change their thinking and upgrade the traditional websites to marketing websites. This kind of marketing website takes the user as the center, focuses on displaying the information that users care about, such as product information and investment information, and also pays attention to the product selling points and enterprise strength refining, and pays attention to the instant interaction and communication service with users. It has a clear website marketing function and can accumulate users and offline marketing drainage for enterprises. The marketing website can become the flow pool of mahogany enterprises on the Internet, making the communication between manufacturers and buyers more convenient, and attracting users to leave information and interact with brands from multiple angles. How to win customers with low cost for mahogany brand today, if it is understandable that a mahogany furniture enterprise does not have too much budget to advertise, it is hard to imagine and totally unacceptable without fission marketing. Because fission has become one of the most important ways for enterprises to obtain customers. Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant. In the era of mobile Internet, a set of intelligent customer acquisition system can help Redwood enterprises accurately obtain customers and effectively track customers, which not only enables users to enjoy practical benefits, but also reduces the risk of enterprises to put in advertising. Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant. The intelligent customer acquisition system can share the contents in various forms such as small program business cards and product posters through wechat friends, circle of friends, wechat groups and other channels, so as to realize the full range of employees' social network. The intelligent customer acquisition system can also make every channel an opportunity for enterprises to win customers through Baidu Post Bar, headline Wukong Q & A, industry website, conference marketing, etc. Therefore, mahogany furniture enterprises should actively think about how to use intelligent new tools to fission layer by layer and quickly obtain more customers. In the era of big data marketing, how to achieve the effect of mahogany products. The combination of product and effect is actually a digital concept. In short, it means that brand exposure and sales increase are carried out simultaneously. Of course, some people have questioned the concept of "quality and effect integration", but in any case, the balance between credibility endorsement and interactive force transformation may be the king of quality and effect integration. Perhaps the balance between credibility endorsement and interactive force transformation is the king of quality and efficiency. Redwood enterprises can make dealers trust and recognize more easily through authoritative media endorsement activities. For example, cooperation and interaction with authoritative media such as Tencent home, mahogany brand marketing solution provider, authoritative vertical media in Internet home furnishing field, and Pacific home, a professional fashion home media, will enable enterprises to "integrate product and efficiency" and quickly find potential customers of mahogany In the major search engine website ranking at the top. Jiang nanchun, a famous Chinese entrepreneur mentor and founder of focus media, said, "many people claim that traffic is the essence of all businesses, and I think that winning the hearts of the brand is the essence of business. Traffic is just the result of brand winning. Only if the brand is deeply rooted in the hearts of the people, is the continuous free flow, the brand power can improve the conversion rate of the flow, and the potential energy of the brand can bring the product premium ability. ". Therefore, mahogany furniture enterprises to do marketing to take into account the flow and brand. The rearrangement of brand strategy and flow conversion will help Redwood enterprises overtake on the curve. This epidemic is not only a test but also an opportunity for redwood furniture enterprises. Redwood will help enterprises to change the layout of their brands. After the end of the epidemic, the mahogany industry is bound to face reshuffle. Whoever seizes the opportunity to detonate the brand will become the winner of the market. (source: brand Redwood website Zhang Xing / Wen he Xinyi / Editor)

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