爱游戏官方正版下载

Your location: home page >Brand dynamics
Where is the flow pool of mahogany brand in 5g era?
Information source: Information Center update time: April 30, 2020 Collect this page

In 5g era, traffic, whether online or offline, has become the core focus of brand strategy. Under the epidemic situation in 2020, mahogany furniture brands need to reconsider the significance of flow? What is the value of traffic to the brand?

The cost of gaining customers continues to rise

As we all know, before the advent of the Internet, the flow was offline stores. Only when the location is good can the flow of people be large. Therefore, a mahogany brand to ensure the flow of people, the best way is to find a good location in the home store, mahogany street, near the exit of the highway, etc.

 In 5g era, traffic, whether online or offline, has become the core focus of brand strategy
In 5g era, traffic, whether online or offline, has become the core focus of brand strategy

However, after the emergence of the Internet, especially after the rapid development of mobile Internet, online traffic has sprung up. During this period, the good location of the store under the optical cable, the mahogany brand may not get the flow source. As a result, many enterprises choose to establish traditional websites, use Baidu search and other forms to increase exposure and drainage. But since 2015, the traffic dividend of China Mobile Internet has gradually disappeared. The growth rate of Internet traffic is slowing down year by year; the monopoly of various traffic sources leads to high traffic cost, and the cost of gaining customers continues to rise; even there are traffic traps.

How to turn traffic into sales volume

In the face of the Internet traffic dividend is getting further and further away, how should mahogany enterprises break the marketing situation and get more traffic at the same time, quickly convert the traffic into sales volume, so as to bring actual benefits.

First of all, we need to change our thinking from flow to thinking. The so-called realization of traffic, or through the so-called low-cost means of thinking. The flow pool thinking is to use lower cost to obtain traffic, through storage, operation, excavation and other means, to effectively transform the existing traffic, and to carry out more in-depth, more accurate development of unexplored traffic, and then obtain more traffic.

For example, in the past, the websites built by Redwood enterprises were more traditional, focusing on the display of brand image, enterprise strength and corporate news reports, etc. they did not pay much attention to user experience and communication services, and most of them could only leave some brand impression on users. Such a traditional website is no longer suitable for the current marketing trend.

Marketing website can become the flow pool of mahogany enterprises on the Internet, so that the communication between manufacturers and buyers is more convenient

Therefore, enterprises should change their thinking and upgrade traditional websites to marketing websites. This kind of marketing website takes the user as the center, focuses on displaying the information that users care about, such as product information and investment information, and also pays attention to the product selling points and enterprise strength refining, and pays attention to the instant interaction and communication service with users. It has a clear website marketing function and can accumulate users and offline marketing drainage for enterprises. The marketing website can become the flow pool of mahogany enterprises on the Internet, making the communication between manufacturers and buyers more convenient, and attracting users to leave information and interact with brands from multiple angles.

How to win customers with low cost for mahogany brand

Today, if it is understandable that a redwood furniture enterprise does not have too much budget to advertise, then it is hard to imagine and totally unacceptable without fission marketing. Because fission has become one of the most important ways for enterprises to obtain customers.

 Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant
 Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant
Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant

In the era of mobile Internet, a set of intelligent customer acquisition system can help Redwood enterprises accurately obtain customers and effectively track customers, which not only enables users to enjoy practical benefits, but also reduces the risk of enterprise advertising. Intelligent customer acquisition system is not only a business card, but also a powerful customer acquisition assistant. The intelligent customer acquisition system can share the contents in various forms such as small program business cards and product posters through wechat friends, circle of friends, wechat groups and other channels, so as to realize the full range of employees' social network. The intelligent customer acquisition system can also make every channel an opportunity for enterprises to win customers through Baidu Post Bar, headline Wukong Q & A, industry website, conference marketing, etc.

Therefore, mahogany furniture enterprises should actively think about how to use intelligent new tools to fission layer by layer and quickly obtain more customers.

How to achieve the unity of quality and efficiency in Redwood Enterprises

In the era of big data, brand effect also needs to be quantified. The combination of product and effect is actually a digital concept. In short, it means that brand exposure and sales increase are carried out simultaneously. Of course, some people have questioned the concept of "quality and effect integration", but in any case, the balance between credibility endorsement and interactive force transformation may be the king of quality and effect integration.

Maybe the balance between Wang Li and public trust

Mahogany enterprises through authoritative media endorsement activities easier to make dealers trust and recognition. For example, cooperation and interaction with authoritative media such as Tencent home, mahogany brand marketing solution provider, authoritative vertical media in Internet home furnishing field, and Pacific home, a professional fashion home media, will enable enterprises to "integrate product and efficiency" and quickly find potential customers of mahogany In the major search engine website ranking at the top.

Jiang nanchun, a famous Chinese entrepreneur mentor and founder of focus media, said, "many people claim that traffic is the essence of all businesses, and I think that winning the hearts of the brand is the essence of business. Traffic is just the result of brand winning. Only if the brand is deeply rooted in the hearts of the people, is the continuous free flow, the brand power can improve the conversion rate of the flow, and the potential energy of the brand can bring the product premium ability. ". Therefore, mahogany furniture enterprises to do marketing to take into account the flow and brand.

 The rearrangement of brand strategy and traffic conversion will help Redwood enterprises overtake on the curve
The rearrangement of brand strategy and traffic conversion will help Redwood enterprises overtake on the curve

At present, this epidemic situation is both a test and an opportunity for redwood furniture enterprises. Redwood will help enterprises to change the layout of their brands. After the end of the epidemic, the mahogany industry is bound to face reshuffle. Whoever seizes the opportunity to detonate the brand will become the winner of the market.

(source: brand Redwood, Zhang Xing / Wen / he Xinyi / Editor)


No more