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Redwood enterprises should establish the development pattern of "keeping pace with the world"
Information source: Information Center update time: January 8, 2020 Collect this page

Brand building is never achieved overnight, but a comprehensive review of the comprehensive capabilities of the enterprise such as product force, marketing force and sales force. To run longer and further than others, you have to have more endurance, better physical strength and stronger willpower, just like a marathon. Throughout the mahogany furniture market, competition is cruel, how to win beautiful?

in recent years, Mahogany furniture In this process, mahogany enterprises have more important thinking: in addition to the manufacturing system, quality management system and the world synchronization, but also the entire marketing system, personnel training system and the world synchronization. This is a long way to go, which will drive the mahogany industry to a new stage of development.

On the issue of international development, the expert consultant of the professional committee of art mahogany furniture and the leader of "furniture design and manufacturing" of the teaching reform demonstration major of the Ministry of education Peng Liang The professor has a great say. He has led many tours to Europe, America, Japan and other countries, and participated in various international home festivals《 New trends of international home design in 2019 》, brought to the scene of the third new Chinese style mahogany exhibition, and gave mahogany enterprises a valuable lesson.

He pointed out that several major trends in the current international home furnishing circle are worth pondering and studying by mahogany enterprises.

The first is from Italian light luxury to Chinese aesthetics. The thickness of Chinese culture is higher than that of human beings. This kind of cultural thickness is not only the familiar Qing style furniture or Ming style furniture, but also comes from the cultural confidence in Laozhuang, Confucius and Mencius, Tang and Song poetry, and ceramic silk. It can be seen that more and more foreign century old brands are cooperating with Chinese designers and architects, which has become the best witness of the integration of eastern and Western cultures.

The second is from classic re creation to fashion crossover. We need to find a way to sell the product in 50 months, not to maintain the product design cycle for a long time.

The third is from furniture design to whole decoration space, which is a global trend. Now more attention is paid to make full use of space, in line with the living style of modern people.

The fourth is from single material to multi material. The material that mahogany industry faces is a kind of rare resource. If we continue to make furniture with 100% solid wood, the development of the whole industry will only stagnate. Multi material can not only solve the problem of lack of wood resources, but also construct diversified styles. The diversified application of multiple materials should be the key direction for the future development of mahogany enterprises.

The fifth is from a century old brand to a brand cluster. The change of the times is undoubtedly the pain point of brand development, but independent development is also a heavy blow. Individual strength is weak. Only the strength of the team can build a high wall to resist the wind and rain. The sixth is from colorful color to immersion art. Through the comprehensive integration of the works and the audience, the relationship between the artists and the audience can be narrowed, leading the world fashion trend and leading the furniture industry into a new era.

These six trends put forward by Professor Peng Liang have undoubtedly played a very important role in gradually establishing an international pattern view for mahogany enterprises. The same point of view has also appeared in the all union art mahogany furniture professional committee, Professor of art and Design School of Shenzhen University, and director of Furniture Design Institute of Shenzhen University Tang Kaijun Professor's《 The future of new Chinese furniture 》Topic sharing.

He said that in modern times, the new Chinese style furniture should move towards "modernization" and "Chinese furniture" in the new era; in the future, it should keep pace with the world and move towards postmodernism. This is also the responsibility and mission of mahogany furniture industry.

He also explained in detail from five aspects: first, it has modern shape. Consumer demand is constantly changing, and aesthetic taste is also very different. The basic condition for internationalization is that the shape needs to be modern and simple, and contains Chinese culture through artistic conception.

The second is to have the effect of fashion. Mahogany furniture has always given people the feeling that it is traditional and classical. Chinese people may like this style, but if they go to the international market, they may be "acclimatized". Therefore, through the ingenious collocation of the main materials and copper ornaments, marble, modern glass, stainless steel, fabric and other auxiliary materials, as well as the combination of color application, the ingenious processing of technology to reflect the sense of fashion, so as to get rid of the inherent concept of "Chinese style" which is both "traditional", and form the modern Chinese furniture product concept of fashion.

The third is to have the essence of Chinese culture. The reason why Ming style furniture has been popular in the world for such a long time is that they retain the essence of Chinese culture.

The fourth is to highlight the concept of high technology. At present, many home appliances in the world have realized the introduction of smart or smart home concept of the times and fashion to realize the intelligent mode, but China's furniture industry is still in the backward stage in this respect.

The fifth is to share the modern business model and concept, which is to guide a new lifestyle and concept with the integrated solution of "design + whole house customization + service".

Today's Chinese mahogany furniture market is full of fierce competition, which is different from that of ten years ago. Mahogany enterprises should feel the pulse of the world more deeply, grasp the market direction more accurately, and share better products and services with consumers. For an industry and enterprise, it will be a big step in their development.