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Mahogany enterprises touch the net to renew and deal with "smarter consumers"
Information source: Information Center update time: December 14, 2019 Collect this page

Over the past 10 years, the goal pursued by Redwood enterprises is to promote Mahogany furniture In China, from luxury goods to household necessities, from the promotion of a few families to the popularization of all families. In this process of development, we find that enterprises are too eager for speed and quantity, and too much for rapid detonation and occupation. Therefore, their development means are too simple and crude, that is, the price is dominant, and intentionally or unintentionally ignore the understanding, familiarity and respect for users' personalized needs and hobbies.

When talking about the dilemma of the mahogany furniture industry, Lin Weihua, executive chairman of the art mahogany furniture professional committee and CEO of Hongmu media, pointed out that many consumers' understanding of mahogany furniture was wrong with the facts. What they were most impressed with was that mahogany furniture was very expensive and sold for tens of millions of millions. Then mahogany furniture was classical, similar to the legend of Zhen Huan or《 The palace classical furniture in Yanxi strategy. Because of these impressions, a lot of consumers who have strength or may like mahogany furniture are isolated from each other, thus losing many opportunities.

Today's mahogany furniture consumption is the world born in the 1980s and 1990s. Consumers are changing and market demand is changing. Relatively old and traditional products are facing absolute challenges and generation gap. Lin Weihua pointed out that most of the changes in today's mahogany market environment are reversed and forced to change. Today, changes in the market are actually changes in users.

It is gratifying that nowadays, more and more mahogany enterprises realize that "users are the new era of business competition in the future". Their demands have never disappeared, but new changes have taken place; their capabilities have not decreased, but are continuously improving; that is, they are becoming more and more picky, complex and changeable. In this hot and ever-changing market channel, enterprises want to maintain development and progress, they need to gather more users, meet and create user needs, and open a new business competition channel.

In addition to products that keep pace with the times and adapt to the market, we should have a brand system that can cooperate with many parties and win-win results, a professional team that can be implemented on the ground, sustained and strong marketing activities, and considerable brand advertising. In this era of rapid development of the Internet, mahogany enterprises should learn to use information and communication technology and Internet platform to catch up with the pace of development , so that the Internet and the mahogany industry can be deeply integrated to create a new development ecology.

 Mahogany enterprises through entering Tencent, baidu ecosystem, to consumer brand transformation, is to survive in the future under the adverse wind environment

 Mahogany enterprises through entering Tencent, baidu ecosystem, to consumer brand transformation, is to survive in the future under the adverse wind environment

Mahogany enterprises through entering Tencent, baidu ecosystem, to consumer brand transformation, is to survive in the future under the adverse wind environment

There is a saying like this: "we are struggling in the traditional thinking, others have begun to use the thinking of sharing economics + multiplication principle + big data + Mobile Internet +". Today, mahogany, a brand that has been deeply engaged in the mahogany industry for ten years, has successfully established cooperative relations with Tencent home and Pacific home, which are "head media". Lin Weihua said that mahogany enterprises have transformed into consumer brands by entering Tencent and Baidu ecosystem in order to survive in the adverse wind environment in the future. In the future, we hope to make mahogany furniture move from small mahogany to large home furnishings, create new machines and large markets; let mahogany brand move from industry to consumer, create new ecology, and create channels of higher value.