爱游戏官方正版下载

Your location: home page >Brand dynamics
Without this part, no matter how much money has been spent on the decoration of the mahogany enterprise exhibition hall, the customers can not be kept
Information source: Information Center update time: November 1, 2019 Collect this page

Nowadays, more and more channels, such as industry magazines, outdoor advertising, Baidu search, wechat, etc., can let customers see and preliminarily understand Mahogany brand But I really want to buy it Mahogany furniture Most consumers will go to the physical store to have a look again, and understand and evaluate the enterprise through the personal experience of vision, touch and hearing.

Therefore, most enterprises will Pay attention to the decoration of the exhibition hall, and even spend a lot of money to create the space atmosphere and beautify the soft decoration layout There are a lot of bonus points for the enterprise, but if you take a closer look, you will find that there is a lack of cultural support behind the gorgeous decoration, which makes it easy for customers to sweep past. To let customers stop to watch and further understand the enterprise furniture, it also needs professional corporate Exhibition Hall cultural planning. How to display the brand characteristics in limited time and space, and promote the success of single step? At this time, the presentation of corporate exhibition hall culture is particularly important.

 The exhibition hall and other cultural institutions will attract customers

Bathroom, home furnishing, design institutions and other fields will attract customers through the creation of exhibition hall culture

    In the exhibition hall, there are still a lot of new ideas about mahogany and brand in the exhibition hall. However, there are still many problems in the exhibition hall, such as how to display the brand of mahogany and how to display the brand of mahogany in the exhibition hall Love. How to start "mahogany" in the exhibition hall? The following three points can be considered.

First of all, the exhibition hall culture must exist for marketing, and it should be planned. At present, the exhibition hall culture of many enterprises is still at the level of "do what you want to do". There is no clear purpose of doing exhibition hall culture. Some enterprises even follow suit when they see others doing exhibition hall culture. What they don't have, they also search for some empty words and idioms on the Internet and add their own logo As an enterprise concept display; or apply some copywriting design templates, but read it carefully but do not know what it is. There is no correlation and progression between the display boards, and there is no real benefit.

In order to display the brand characteristics in a limited space, it is necessary to plan a main line step by step, which is closely related to enterprises, so that visitors can have memory points. For example, first show the strength of the enterprise from the material level, including the factory appearance, office environment, exhibition hall environment, store decoration, etc.; then display the enterprise quality through the personnel level, including the enterprise manager image, design team, worker team, management level, etc.; finally, display the enterprise concept through the spiritual level, including enterprise positioning, core, humanistic spirit, cultural construction, etc. Through systematic and comprehensive display, customers can form an overall impression of the enterprise.

Secondly, the exhibition hall culture should be innovative. With high-quality content, the form of presentation becomes particularly important. Consumers visiting enterprise exhibition hall, unlike the teaching mode of "teachers tell students to listen", monotonous output will only disgust consumers. Instead, consumers should be able to understand the enterprise and learn knowledge in an interesting way, so as to bring them a good sense of experience. The cultural innovation of exhibition hall can start from two aspects. The first is the innovation of different forms of the same material. For example, wood, as the most basic raw material of mahogany furniture, will be displayed in many exhibition halls. In addition to the traditional mortise and tenon and board display, enterprises can also display various forms of wood species, specimens, cell morphology and so on, and change them regularly, so that visitors can see different forms each time, adding a sense of freshness. The second is the innovation of different carriers of the same content. For example, the development process of an enterprise is most commonly displayed through graphic design, and some enterprises will also play promotional films. In addition, intelligent robot Q & A can be used to strengthen the interaction with visitors.

Finally, we should make good use of the exhibition hall culture and cultivate the professional skills of sales staff. When consumers visit the exhibition hall, it is difficult to grasp the key points unilaterally, and some extended highlights can not be reflected. In addition, each salesperson has a different understanding of the exhibition hall culture, which will lead to the effect of the exhibition hall culture greatly reduced. Therefore, after the completion of the exhibition hall culture, it is necessary to sort out a set of commentaries according to the planned main line, train the salesmen to reach a unified standard, introduce them to consumers one by one during the visit, so that consumers can fully understand the brand characteristics, promote the transaction between the two sides, and truly play the role of exhibition hall culture.

In a word, a set of planning, systematic and complete corporate exhibition hall culture can attract and retain customers, help enterprises to play a good terminal combat and realize terminal marketing!